The Marketing Plan:

Our advertising campaigns will target categories that help all participants highlight their activities and achieve their goal through their participation in this exhibition which is the only one of its kind in the Kingdom and the Middle East. Advertising campaigns will include the following elements:

  • Offering an invitation to all categories of the educational sector and all that connects with it in the Kingdom, including some educational sectors in the Gulf
  • Sending invitation cards to VIPs, decision makers, and education officials and all related sectors
  • A marketing campaign through the means of electronic advertising and e-mail.
  • Advertising the exhibition and explaining its objectives through interviews on radio, television before and during the exhibition.
  • Shedding light on the exhibition and including the sponsors’ names and slogans through electronic and paper-based newspapers.
  • Distributing the exhibition guide which includes the slogans, names and addresses of the participants among the visitors.
  • Creating an electronic page linked to the website of the exhibition that will serve as a guide to education services and reference to all the sectors involved in these events.
  • Focusing in the advertisement on honouring the teachers nominated by the ministry.
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